Currently on his DAMN Tour, Kendrick Lamar takes a short break from the packed out tour to bring us the video to ‘Loyalty’ featuring Rihanna.
The sophisticated video directed by Dave Meyers, Dave Free and Kendrick Lamar himself is taken off his recently released ‘DAMN’ album – which was recently certified double platinum.
‘Loyalty’ is the 4th track from the album to gain a video, following the likes of DNA, Humble and Element. There’s no doubt that the release of the video will boost the streaming of the track and should definitely go up the charts come next week.
Furthermore, there are rumour of a collaboration between Kendrick and J Cole – following the later coming to perform at his sold out tour in Detroit. Check out the video below –