Adidas is taking their sneaker game to a whole new level with the ‘Futurecraft 4D’ introduction

Adidas latest introduction to their sneaker game is without a doubt a game changing addition to the industry. Future Craft 4D is the world’s first high performance footwear featuring midsoles crafted with light and oxygen, to help athletes make a difference.

The product is designed based on  17 years of Athlete data, precisely tuned for optimal movement, cushioning, stability and comfort in one single component.

An evolution of creative freedom, Futurecraft 4D is a milestone and the first step to remodelling the footwear industry. Ultimately, Adidas aim to create a footwear with scale and speed. They are looking to have about 100,000 pairs out before the end of 2018.

The footwear will come with a 3D printed sole- it is super flexible, highly durable and printed straight from liquid. The midsole of the footwear is produced using continuous liquid interface production process.

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