Jourdan Dunn announces her new clothing line with Missguided- Londunn X Missguided! Coming Soon

Modern day supermodel, Jourdan Dunn has just announced her latest business endeavour- a new clothing line with UK based retailer Missguided.

Jourdan pictured here in a meeting with Misguided CEO Nitin Passi

The 26 years old who started her journey into modelling nearly 10 years ago, has come a long way in success as she was scouted in Primark before walking in the Prada runway just 6 months later. Now she’s taking on a much more creative role with million-pound online retailer Misguided, who have opened up their first store last year in Westfield Stratford.

Inside the new Missguided store in Westfield, Stratford London
Outside view of the new Missguided store in Stratford, London

Dunn took to Instagram last week giving us a first taste preview in an effortless selfie sporting her ‘Londunn x Missguided’ bralet and knicker shorts:

Londunn + Missguided 👀👀👀

A photo posted by Jourdan Dunn (@jourdandunn) on

As well as the tight-fitted underwear set, Dunn gives us another sneak preview during her official campaign shoot on Thursday. Here Jourdan Dunn is seen modelling another co-ordinating two piece, this time made with pink satin- featuring joggers and a jacket styled with her underwear set.

The 3-time Victoria’s Secret model had no problem showing off her gorgeous slim physique as she took to the Misguided official snapchat on Friday revealing more gems from the collection.

The London born-and-bred fashionista also called upon another VS model and long time friend Leomie Anderson to model some of her collection.

When @jourdandunn asks me what I’m doing tonight 😈 #londunnxmissguided

A photo posted by Leomie Anderson (@leomieanderson) on

Dynamic duo- London girls Leomie Anderson and Jourdan Dunn


Models on Set- Pictured left to right, Braina Laviena, Jourdan, Rina Sawayama, singer Rainy Milo & Georgia Palmer
Behind the scene at the Londunn x Missguided photoshoot

We can tell each piece will be comfortable, sporty chic yet daring, in keeping with Jourdan Dunn’s personal style as well as the company fresh and fun appeal. We can’t wait to see what the final campaign will bring. Stay tuned for full collection reveal and release date!


For now shop similar styles on the Missguided website here


  • Black mesh hooded top £12.00
  • Contrast elastic knicker breif black £4.00
  • Grey cropped flare sleeve lace up hoodie £22.00
  • Burgundy jersey longline midi skirt £10
Philippa Karikari

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