Novelist Talks Starting New Label ‘Mmmyeh Records’

Having cut ties with XL Recordings back in August, Novlist made known his desire to stay independent and open his own Record Label. Well the 19 years old Grime MC wasn’t joking when he made the announcement and he even has a clothing range for the label.

In addition to that, the 2004 MOBO Awards Best Grime Nominee has already opened a high quality recording studio located in South London with reasonable rates and additional mixing/mastering packages.

Speaking to NME on the new label Mmmyeh Records, Novelist cited his time with XL Recordings as one of the inspirations behind his desire to start his own label – And of course to help the young up and coming musicians, including the people around him.

“Basically, I’m the kind of guy [who likes] to enable the people that are around me. It’s easy to get a name for yourself… but when you can use that position for your friends and they do well, I feel like that’s why you start as a musician in the first place. Not to just live good, but to actually live good with your friends.”

“So that’s the main reason why I started the label because I felt like, if we’re going to govern our music and make the most out of ourselves we should own everything that we’re doing and own everything that we can possible. I feel like I’m in the position to do that.”

Artists he wants to sign

“Every artist that I’m signing to the label is not majorly established at the moment. It’s not a problem, because they will be in due time. I’ve got a reason because these are some [artists] from my local area that I’ve personally been working with for a couple of years.”

“We have SBK, you might’ve seen him on our last Rinse FM video [watch below]. I’ve just brought him in, shine a little light on him. We’ve got a whole roster of producers but the whole thing is, at the moment, we might just sign projects and see what actually works. Rather than, ‘Yeah I want to sign you for a lifetime’. We’ll be more flexible, more convenient to the artist because then we actually think about the specific campaigns tailored to the projects, rather than what’s the plan getting lost in the source.”

Time With XL Recordings

“What inspired me to make my own label was that I did a project with XL. It let me know that yeah you can make a label, you don’t have to have an artist tied down to you, you can do a project with them, and the project still be successful. That’s kind of what happened with me and XL… People think that being on a label there’s millions of phone calls made and all that jazz, no it wasn’t like that at all… XL allowed me to just be myself, I dropped my project with them and the relationship was cool. I know that I can call people that work at that label and there’s nothing to it other than ‘What next and how you doing?’ When I spent time around different crowds, different labels, it was good. It allowed me to see how things work.”


kingsley Njoku

Rome was not built in a day...#BePatient

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